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Bestselling author Seth Godin has been writing frequently about creativity on Medium the past few weeks. This week he wrote about the importance of simply showing up. For Godin, creativity isn’t as much inspiration as it is application: arriving on time and doing the work. In a word: practice.

“When we commit to a practice, we don’t have to wonder if we’re in the mood, if it’s the right moment, if we have a headache or momentum or the muse by our side. We already made those decisions.”

It was key to his own success, he says: “Twenty years ago, I decided to blog every day. There will be a blog from me tomorrow. Not because it’s the best one I’ve ever written, or perfect, or even because I’m in the right mood. …


Ross McCammon

Executive Editor, Forge/Medium and author of Works Well With Others

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